Innovation, opportunities and creative ferment are the always dear themes for a dynamic and imaginative company like Forma srl.
This is also possible through one of its most important stores “Spazio Giustiniani” in Genoa, a place where various and varied initiatives materialize, becoming events of great public impact with the presentation of innovative and unpublished furniture products.
Two competitions were launched last year with a call for applications at the end of September 2020 entitled:
“Is the kitchen Design?” First competition for cooking that does not yet exist
The objective of this competition, in collaboration with The Cut Kitchen, as the title itself suggests, is the creation and implementation of an innovative and original kitchen idea.
DESIGN CONTEST “Product, Living or Lounge?”
The purpose of this second competition is to design a sofa, an armchair or the entire living room that reflects and respects the values and identities of the promoting companies, which are, Forma in collaboration with an important company operating in the Living sector. like Donà with its brands D.Home, D-Hills.
Participation in the competitions, totally free, is open to architects and planners without distinction. Each competitor could present one or more projects which obviously must be unpublished and original, under penalty of disqualification from the competition itself, through which, at the discretion of the selection made by the jury, he will have the opportunity to access the final award ceremony.
The reasons that push Forma to promote various and captivating initiatives, including these, are the desire and the will to open up and offer opportunities to planners, architects and designers, none excluded.
The only requirements are creativity and the desire to try to put one’s dreams into play.
The candidate projects for the victory will be those with a simple feasibility index but at the same time with an important aesthetic impact, they must be functional and must pay attention to the theme of the sustainability, among the selected works, the awarded ones will be three .
The winning projects will then be able, at the discretion of the jury, to establish a special prize and put into production with the consequent display and marketing of the winning creation at the Spazio Giustiniani showroom.
One of the promoters of this competition already mentioned above is D.Home (Donà Group), it is an entrepreneurial reality that operates in one of the main European production areas: the Italian north-east, and has been present for thirty years in the world of the artisan market with the production of design sofas.
D. Home boasts numerous collaborations with internationally renowned designers and has always paid particular attention to research, experimentation and innovation. Thanks to technological know-how and business experience, it has been able to create products considered abroad as the symbol of “Made in Italy”.
Another promoter The Cut Kitchen which proposes a new vision of the future far from the classic stereotypes. This new and innovative brand belongs to the Record Cucine group, a historic company that produces under the banner of “Made in Italy”, declining the highest values of fine craftsmanship and cutting-edge research in technical equipment based on the specific needs of the customer.
The members of the jury called to evaluate and select the competing projects are:
- Davide Conti Lecturer and design leader of the Davide Conti Design Studio
- Claudio Donà Entrepreneur and founder of the living and contract company D.Home
- Iris Keci Interior designer and event manager of Spazio Giustiniani Genova
- Claudio Moltani Publisher and editor-in-chief for architecture magazines such as Guest Magazine and Contract Book
- Matteo Rossi Designer and interior designer, co-founder of Forma Design
- Fabio Setten Design businessman and CEO of the Record Cucine group and of The Cut Kitchen brand
- Andrea Turatti PR of the B2B communication world for 40 years, co-founder of Tac Comunic @ tion
